Invite-Only

AI + Efficiency WORKSHOP

Ocean Views & Strategic Insights

Malibu, California

Sept 11-12, 2025

Not your typical business event...

Section image

Join an elite group of Entrepreneurs, Executives, and Experts for an exclusive two-day event.

Our formula is simple

  • 30 high-caliber business leaders +
  • Learn the latest in AI and Automation
  • Collaborative problem-solving +
  • Structured networking opportunities =
  • High-impact event to efficiently optimize your business and personal life.

This Workshop is designed for one thing: 'R.O.T' - Return on Time

Time is your most limited resource. This two-day intensive is your chance to zoom out, get strategic, and solve what's slowing you down — with a room full of experienced operators and top performers acting as your executive strategy team.

Bryan Lowrie
Bryan Lowrie
CEO/President @ SEKO Logistics
"I'm hard to impress... but the last workshop was different. It gave me the intellectual capital I needed — a place to talk things through and get to the answer. That space alone was invaluable."

The Format:

  • You bring a process, challenge, or idea you want to optimize.
  • The group dives in with sharp questions and battle-tested strategies.
  • You leave with clarity, action steps, and momentum.
  • Learn about the latest in AI.

Two full days. No fluff. No filler. Just execution.

Kelly Bianucci
Kelly Bianucci
Acquisition Entrepreneur
"I was a ChatGPT super user before this event — and I walked away with tools and strategies I had never seen before. I started implementing them while I was there."

What You'll Walk Away With:

  • Immediate wins: walk away with your process streamlined and real-time input you can use now,
  • Big-picture clarity: spot inefficiencies and opportunities that were hiding in plain sight,
  • Leverage tech smarter: get practical ideas for how to use AI and automation in your workflows,
  • A mindset shift that helps you see what's possible — and how to get there faster,
Max Dembow
Max Dembow
Partner @ Kaizen Planning & Wealth Management
"The retreat wasn't full of fluff or surface-level stuff. It was real people, sharing real challenges — and solving them together."

Who's In the Room?

We keep it small and selective. Past attendees include:

  • NYT Bestselling Authors
  • Fortune 500 Execs (ie Chipotle, Starbucks, Airbnb)
  • Top cybersecurity experts and elite hackers
  • Leaders in AI, automation, and innovation
  • World-class peak-performance health experts (including Novak Djokovic's coach)
  • Business Owners / Entrepreneurs / Founders Leaders of 8- and 9-figure companies

Bottom Line:

This is for leaders who want to scale smarter.

You'll leave with optimized systems, better tools, and sharper strategies, so you can make faster decisions, delegate more confidently, and get a higher return on your most valuable asset:

TIME

Topics

(subject to change)

🤖

AI Agents

Nick's going to pull back the curtain on the new agents he's been building (including the Executive Assistant Agent).

⚙️

Automation

What parts of your business can be automated and put on autopilot? Discussions on tools like Zapier, Make, n8n, and more.

⚡

Prompt Engineering

Simply tips and tricks to get the most value out of ChatGPT, Claude & Copilot. Simply strategies to 10x your productivity.

🚀

Process Optimization

Learn about the latest tools and strategies to optimize your specific business processes.

Past events

Mexico

Mexico

Idaho

Idaho

What to Expect Over the 2 Days

🔥 Hot Seat Sessions

🔥 Hot Seat Sessions

Get laser-focused feedback on your biggest business challenges in a safe, no-judgment zone. Your new inner circle will help you untangle roadblocks and accelerate what matters most.

🧠 Expert-Led Insights

🧠 Expert-Led Insights

Learn directly from top-tier thinkers in Efficiency, AI, Team Culture, Marketing, Health, and beyond. These intimate, interactive sessions aren't about theory—they're about what works now.

Magical Experience

Magical Experience

A private magic show with top performers from the Magic Castle (a members-only mansion in Hollywood

🍽️ Curated Connections Over Dinner

🍽️ Curated Connections Over Dinner

Network without the name tags. Build real relationships during upscale, intimate dinners designed for honest conversation and meaningful connection.

Experience Malibu's Stunning Coastline

Malibu offers breathtaking Pacific Ocean views and world-class luxury venues. This exclusive coastal location provides the perfect backdrop for transformative business conversations and networking with like-minded visionaries.

Section image

Past speakers

Chip Conley

Chip Conley

Hospitality Pioneer & Airbnb Strategic Advisor

New York Times bestselling author Chip Conley is the hospitality maverick who helped Airbnb's founders turn their fast-growing tech start-up into the global hospitality brand.

Mike Koenigs

Mike Koenigs

Marketing Expert & Business Growth Strategist

Mike Koenigs is a 13-time #1 bestselling author, 'Marketer of the Year', and serial entrepreneur best known for turning business owners into Transformational Business Celebrity Influencers.

Marissa Andrada

Marissa Andrada

Corporate Leadership & Culture Expert

Krispy Kreme's Independent Board Director & former Chipotle CHRO, Marissa Andrada is a people-focused thought leader. She excels in strategy, talent development, and navigating founder/CEO transitions.

Blake Eastman

Blake Eastman

Behavioral Scientist & Leadership Coach

Behavioral scientist Blake Eastman helps CEOs, entrepreneurs, and executives craft a customized style of behavioral leadership. He is the founder of The Nonverbal Group and former adjunct psychology professor at the City University of New York.

What our attendees say

Jason Mewis
Jason Mewis
President & Founder @ Engcomp
"Attending the Baja OG event was truly transformative. I formed deep connections with inspiring individuals and gained invaluable insights that have already made a lasting impact. In fact, just one week after the event, I launched a new business with one of my OG connections! Every aspect of the experience was thoughtfully curated, set against an absolutely breathtaking backdrop. I can't recommend it highly enough!"
Robert S. Castellini
Robert S. Castellini
Managing Director - Investments @ Wells Fargo
"The power of Hot Seats is exponential when you bring talented people together who share openly, with great vulnerability, their thought leadership and openly ask for help. It's hard, frankly, for anyone to ask for help. At the OG Retreat, there's so much talent in the room. To pay any one of these people to consult with you for a day is priceless, but to get all this together in one room, weighing in, elevates the impact."
Dan Guido
Dan Guido
CEO & Co-Foundern of Trail of Bits - Cybersecurity Firm
"I came to this OG Retreat because I really needed a vacation with other ambitious entrepreneurs—it's all about that social connection and stimulating conversations. I'm weird and it's hard to find really solid connections with people because of the position that I'm in my work. But here I was, surrounded by people who get me."
Dr. Donald Shrump
Dr. Donald Shrump
Sports Performance Coach w/ a roster of top athletes like Novak Djokovic
"This mastermind gave me clear direction and actionable strategies to finally hit my business goals that I've been putting on paper but haven't been able of achieve. I believe the techniques and strategies that I've learned here today will 10x my growth in just one year."
Josh Martin
Josh Martin
Former Pro NFL player - Owner of Smoothie King Franchises
"Nick does a great job putting together these events and really bringing some some legitimate experts in their field. Every time I come to a leverage event, I'm always learning some really incredible stuff. Leverages businesses at optimization. I learned strategies to save a second here, a minute there, an hour here, and really cut down and become more efficient and optimize my business."

Who this event is for

  • ✓ Established business owners generating $1M+ in annual revenue
  • ✓ C-suite executives leading teams of 10+ employees
  • ✓ Industry experts with proven track records of innovation
  • ✓ Visionaries committed to both business growth and personal fulfillment
  • ✓ Leaders seeking high-level connections and strategic partnerships
  • ✓ Decision-makers ready to implement transformative changes

Who this event is NOT for

  • ✗ Early-stage entrepreneurs still validating their business model
  • ✗ Individuals primarily focused on tactical implementation rather than strategic direction
  • ✗ Those unwilling to be vulnerable and share real challenges
  • ✗ Networkers only interested in transactional relationships
  • ✗ People seeking a passive learning experience without active participation
  • ✗ Leaders not ready to both give and receive honest feedback

Meet your hosts

Nick Sonnenberg

Nick Sonnenberg

Business Efficiency Expert

Nick Sonnenberg is the world's leading business efficiency expert, founder and CEO of Leverage, an Inc. columnist and author. His CPR® Business Efficiency Framework helps companies maximize performance and reduce overwhelm, consistently resulting in greater output, less stress, and happier employees.

Jessica Carroll

Jessica Carroll

Premier Event Strategist & Growth Expert

Jessica Carroll is a premier event strategist and growth expert, specializing in high-impact experiences that connect top entrepreneurs, executives, and experts. As Head of Growth & Events at Leverage, she designs exclusive masterminds and workshops that drive strategic partnerships and business breakthroughs.

Ready to AI-ify your business?

Book your call to see if you're a fit: